|
UNITED STATIONS RADIO NETWORKS, INC. JOINS THE MEDIA RATING COUNCIL
|
|
Network Secures Multi-Year Membership and a Seat on the MRC Board of Directors
New York, NY ? October 19, 2009 United Stations Radio Networks, Inc. ("USRN?), an independent leader in the creation and marketing of network radio programming, today announced that it has become a member of The Media Rating Council (MRC). USRN has signed a three-year membership agreement with the MRC, and along with their enrollment, USRN will receive one seat on the MRC Board of Directors. The announcement comes from USRN's President/COO Jim Higgins based at the network's headquarters in New York.
"We are very pleased that United Stations has chosen to join MRC and to participate in the important process of auditing and accrediting media research results,? said George Ivie, Executive Director and CEO of the Media Rating Council. "The United Stations' team has a great track record and they have tremendous experience in radio with a unique perspective on the business. We're certain that their expertise will add strength to our assessments of the latest research products including Arbitron's RADAR. We look forward to working closely with the USRN personnel throughout the year and as a part of our audit committees.?
"It's important to all of us at United Stations to support and participate in the work of the MRC. Our clients require and deserve flawless data measurement from our medium, and we feel the need to contribute to the quest for accuracy that is spearheaded by the Media Rating Council,? said Jim Higgins of United Stations Radio Networks. "The MRC represents our interests well, and it will be a privilege to contribute to their efforts of behalf of all of our advertisers, agencies and clients.?
The Media Rating Council (MRC) is a non-profit Industry association established in 1964 composed of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC Accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 50 research products are audited by the MRC.
United Stations Radio Networks, Inc., United Stations Radio Networks, Inc. is the leading independently owned and operated radio network in the U.S. The company maintains offices in New York, Los Angeles, Chicago, Dallas, Washington and Nashville and programming and services to over 4,500 rated radio stations across the country. The New York-based company was founded in 1994 by Dick Clark and Nick Verbitsky.
Contact: