UNITED STATIONS RADIO NETWORKS SIGNS FOR ARBITRON RADAR SERVICE

UNITED STATIONS RADIO NETWORKS SIGNS FOR ARBITRON RADAR SERVICE

NEW YORK, January 31, 2008 – Arbitron Inc. (NYSE: ARB) announced today that it has signed the United Stations Radio Networks, Inc. as a new radio network provider for the company’s RADAR® network radio ratings service.

RADAR will report the United Stations Impact Network effective with the RADAR 97 release in June 2008.

The addition of the new network will bring the current count of RADAR-rated networks to 58. Since Arbitron acquired the RADAR service in July 2001, the number of networks reported in RADAR has (increased by 100 percent or doubled), from 29 to 58, while the number of companies participating in RADAR has increased from four to eight.

In making the announcement, United Stations President and COO Jim Higgins noted that “ The United Stations has a long-standing commitment and successful track record of serving the needs of our advertisers. As media accountability and transparency have become the watchwords among our clients, we’re excited to now be providing RADAR network ratings to our advertisers. Our philosophy is to deliver the largest audiences for commercials airing on top market stations and to capture the impact of these messages accurately for the ad buying community. RADAR continues to be the gold standard of network radio audience measurement, and USRN is committed to growing our presence in RADAR.”

“By participating in the RADAR network radio ratings service, which measures audiences to the commercials that stations run on behalf of networks, United Stations is taking another significant step to increase the accountability of its offerings,” said Bruce Supovitz, Arbitron’s vice president of National Radio Services. “We are pleased to welcome United Stations Impact Network into our RADAR service. As the radio industry has made great strides to become more accountable to its advertisers, we think that more and more marketers will take a look at committing ad dollars to our unique and very attractive medium.”

The new United Stations Impact Network will offer 14 day-specific units per week on approximately 800 top rated stations across the United States, targeting Adults 18–49. The network will first be reported in the RADAR 97 release in June 2008.

About RADAR

RADAR (Radio's All Dimension Audience Research) is a national radio ratings service that measures audiences to radio commercials aired on 58 radio networks operated by ABC Radio Networks, American Urban Radio Networks, Crystal Media Networks, Dial Global Inc., Jones MediaAmerica Inc., Premiere Radio Networks, United Stations Radio Networks Inc. and Westwood One Radio Networks. By the release of RADAR 97 in June 2008, RADAR reports will be based on an annual sample of over 250,000 respondents (both diary and PPM respondents).

About Arbitron

Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The Company has developed the Portable People Meter (PPM TM), a new technology for media and marketing research. Arbitron’s marketing and business units are supported by its research and technology organization, located in Columbia, Maryland. Arbitron has approximately 2,100 employees; its executive offices are located in New York City. Through its Scarborough Research joint venture with The Nielsen Company, Inc. (formerly VNU), Arbitron also provides media and marketing research services to the broadcast television, newspaper and online industries.

About United Stations Radio Networks

United Stations Radio Networks, Inc., is the nation’s largest independently owned and operated radio network. The company currently distributes and produces dozens of format specific programs and services to over 4000 rated radio stations across the country. Formats served by USRN include Adult Contemporary, Album Rock, Contemporary Hit, Country, Oldies, Smooth Jazz, Urban, All News and News/Talk. The New York-based company was founded in 1994 by radio pioneers Dick Clark and Nick Verbitsky.

Portable People Meter™ and PPM™ are marks of Arbitron Inc.
Arbitron Forward-Looking Statements

This press release contains forward d-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements regarding Arbitron Inc. and its subsidiaries (“we,” “our,” “Arbitron” or the “Company”) in this document that are not historical in nature, particularly those that utilize terminology such as “may,” “will,” “should,” “likely,” “expects,” “anticipates,” “estimates,” “believes,” or “plans,” or comparable terminology, are forward-looking statements based on current expectations about future events, which Arbitron has derived from information currently available to it. These forward-looking statements involve known and unknown risks and uncertainties that may cause our results to be materially different from results implied in such forward-looking statements. These risks and uncertainties include, in no particular order, whether we will be able to:

• successfully implement the rollout of the Portable People Meter service;
• renew contracts with large customers as they expire;
• successfully execute our business strategies, including entering into potential acquisition, joint-venture or other material third-party agreements;
• effectively manage the impact of any further ownership shifts in the radio and advertising agency industries;
• respond to rapidly changing technological needs of our customer base, including creating new proprietary software systems and new customer products and services that meet these needs in a timely manner;
• successfully manage the impact on our business of any economic downturn generally and in the advertising market in particular;
• successfully manage the impact on costs of data collection due to lower respondent cooperation in surveys, privacy concerns, consumer trends, technology changes and/or government regulations;
• successfully design, recruit, and maintain PPM panels that appropriately balance research quality, panel size and operational cost;
• successfully develop and implement technology solutions to measure multi-media and advertising in an increasingly competitive environment; and
• successfully obtain and/or maintain Media Rating Council accreditation for our audience measurement services.

Additional important factors known to Arbitron that could cause actual results to differ materially from our forward-looking statements are identified and discussed from time to time in Arbitron’s filings with the Securities and Exchange Commission, including, in particular, the risk factors discussed under the caption “ITEM 1A. RISK FACTORS” in Arbitron’s Annual Report on Form 10-K for the year ended December 31, 2006.

The forward-looking statements contained in this document speak only as of the date hereof, and Arbitron undertakes no obligation to correct or update any forward-looking statements, whether as a result of new information, future events or otherwise.

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