Liveline
Every hour features listener phone calls, engaging contests with prizes, star-studded interviews, and the biggest Top 40 hits curated through in-depth music research and live song requests from listeners. Unlike other national Top 40 night shows, LIVELINE is music-intensive and fast-paced, avoiding excessive chatter talk-show.
About the show
LIVELINE creates significant “FOMO” with numerous benchmarks every hour.
As Top 40 radio has lost its entertainment value and energy in many markets, it has, in many cases, devolved into a music jukebox. The result? Radio has lost younger listeners to commercial-free streaming services that provide personalized playlists for each listener. However, LIVELINE listeners feel connected to the real world as they hear callers request songs and share real-time comments about their experiences—whether it’s a party in Alabama, a traffic jam in Massachusetts, a festival in Montana, or a prom in Nebraska. Though tightly formatted, LIVELINE maintains a fun, “loosey-goosey” vibe where anything can happen.
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Born and raised in Wisconsin, Mason knew from a young age that his future would involve music, entertainment or technology. He was the definition of “class clown”, often telling jokes, talking too much and finding himself in detention. He was everyone’s friend, loved to meet new people and craved attention. Family, teachers and peers always pushed Mason to be a stand-up comedian, singer or some kind of performer. Radio was the perfect fit.
Before graduating high school, Mason had already landed hundreds of gigs announcing and DJing school dances, sporting events, weddings and house parties. He started a 24-hour internet radio station out of his bedroom and operated it completely solo for almost three years, playing today’s hits, managing social media, web design, booking artist interviews and advertisers for his worldwide audience online. He studied the formatting, concepts and details of great radio while making connections with all the local stations and disc jockeys. Mason always believed that the future of radio would depend on live, interactive, content-driven excitement that listeners could connect with. After all, reality is the best entertainment.
Mason’s life changed when he moved to Massachusetts in January 2020 to advance his career in radio. The coronavirus pandemic was just beginning to shut down much of the world and left Mason stranded at his new home, without friends or family. Only focused on succeeding and doing what he loves, Mason teamed up with his friend and longtime idol, John Garabedian, who taught Mason everything he knew and loved about the radio business, to create Liveline.
Liveline is 100% LIVE every weeknight from Mason’s home studio, often with a cheering crowd. All-request, people calling in from everywhere, superstar interviews, countdowns, nightly questions, exclusive mixes and stuff you can’t hear anywhere else! Plus, your chance to WIN with crazy contests like “Who Sings It?”, “Secret Sound” and the “Musical Medley”. The last hour of every show features Liveline Rewind, playing the hottest throwbacks followed by our Big 3 Countdown of the night’s most-requested songs. We can’t do any of this without your participation!
Call or text us with your shoutouts, dedications and requests at 85-LIVELINE and follow @MasonKelter on all the socials. Mason loves talking to his listeners, anytime! Tune in Monday through Friday night for the biggest party on the radio, all about you.